There
are many different types of advertising. Small and large business uses
different advertisements to benefit their companies. Some different types of
advertisements are Product Advertising, Corporate Advertising, Direct Response
Advertising, Financial Advertising, and Competitive Advertising.
Product Advertising is any method of communication about the
promotion of a product in an attempt to induce potential customers to purchase
the product (What is Product Advertising:
Definition and Methods) . The main point of Product
Advertising is to bring awareness about the product. Some Product Advertising
examples are: Television, Mail, Websites, Social media, radio, print and many
more.
Corporate Advertising is advertising that is more for public
relations than sales promotion. (Business
Dictionary )
The objective of Corporate Advertising is to build a good reputation and image
for the firm or company.
Direct Response Advertising is advertising to get an immediate
response from a consumer. The advantage of using this type of advertisement is
that instead of selling to consumers, you can use retail or direct number to
call. Some examples of Direct Response Advertising are: Social gaming, online
magazine, live broadcast of event, blog stream and anymore more (Direct Response Marketing
Examples, 2013) .
Financial Advertising is advertising of businesses and services
who are in the financial industry. Some examples of financial
businesses/services would be banks, loans, mortgages, and investment companies (Cambridge Dictionaries Online) .
Competitive Advertising is a type of advertising where a product
is competing with another product that is either indirect or direct comparison.
Competitive advertising is also called comparative or comparison advertising (Competitive Advertising) .
Works Cited
(n.d.).
Retrieved from Business Dictionary :
http://www.businessdictionary.com/definition/corporate-advertising.html
(n.d.). Retrieved from Cambridge Dictionaries Online:
http://dictionary.cambridge.org/dictionary/business-english/financial-advertising
Competitive Advertising .
(n.d.). Retrieved from Business Dictionary :
http://www.businessdictionary.com/definition/competitive-advertising.html
Direct Response Marketing Examples.
(2013, December 20). Retrieved from KingStar: http://www.kingstar.tv/direct-response-marketing-examples-list
What is Product Advertising: Definition
and Methods. (n.d.). Retrieved from Study.com:
http://study.com/academy/lesson/what-is-product-advertising-definition-methods-examples.html