Different types of advertisements

There are many different types of advertising. Small and large business uses different advertisements to benefit their companies. Some different types of advertisements are Product Advertising, Corporate Advertising, Direct Response Advertising, Financial Advertising, and Competitive Advertising.

Product Advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product (What is Product Advertising: Definition and Methods). The main point of Product Advertising is to bring awareness about the product. Some Product Advertising examples are: Television, Mail, Websites, Social media, radio, print and many more.

Corporate Advertising is advertising that is more for public relations than sales promotion. (Business Dictionary ) The objective of Corporate Advertising is to build a good reputation and image for the firm or company.

Direct Response Advertising is advertising to get an immediate response from a consumer. The advantage of using this type of advertisement is that instead of selling to consumers, you can use retail or direct number to call. Some examples of Direct Response Advertising are: Social gaming, online magazine, live broadcast of event, blog stream and anymore more (Direct Response Marketing Examples, 2013).

Financial Advertising is advertising of businesses and services who are in the financial industry. Some examples of financial businesses/services would be banks, loans, mortgages, and investment companies (Cambridge Dictionaries Online).

Competitive Advertising is a type of advertising where a product is competing with another product that is either indirect or direct comparison. Competitive advertising is also called comparative or comparison advertising (Competitive Advertising).

Works Cited

(n.d.). Retrieved from Business Dictionary : http://www.businessdictionary.com/definition/corporate-advertising.html

(n.d.). Retrieved from Cambridge Dictionaries Online: http://dictionary.cambridge.org/dictionary/business-english/financial-advertising

Competitive Advertising . (n.d.). Retrieved from Business Dictionary : http://www.businessdictionary.com/definition/competitive-advertising.html

Direct Response Marketing Examples. (2013, December 20). Retrieved from KingStar: http://www.kingstar.tv/direct-response-marketing-examples-list

What is Product Advertising: Definition and Methods. (n.d.). Retrieved from Study.com: http://study.com/academy/lesson/what-is-product-advertising-definition-methods-examples.html