10 Steps to check if your Advertisement is Effective

Here’s a list of steps to find out if your advertisement is good or bad: (Evaluating your advertisement)

1)   Is the advertisement focused on communicating your community’s promise?

2)   Does the advertisement make you want to learn more?

3)   Do you feel rewarded for having invested the time to read the advertisement?

4)   Is the advertisement distinctive so you’ll stop to read it?

5)   Does the idea focus on the benefit of your community’s promise?

6)   Is the advertising idea meaningful to your target audience?

7)   Does the advertisement make you think AND make you feel something?

8)   Is there drama in the advertisement that brings the benefit to life?

9)   Does the advertisement visualize the benefit?

10)                 Does the advertisement include an authentic reason to believe the benefit will be experienced?

With doing this check list of questions, it will help you be prepared for your advertisement to be noticed and effective and will make your company and product/service successful.

Works Cited

Evaluating your advertisement . (n.d.). Retrieved from The Burghard Group: http://strengtheningbrandamerica.com/blog/2012/05/evaluating-your-advertisement/