Different types of advertisements

There are many different types of advertising. Small and large business uses different advertisements to benefit their companies. Some different types of advertisements are Product Advertising, Corporate Advertising, Direct Response Advertising, Financial Advertising, and Competitive Advertising.

Product Advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product (What is Product Advertising: Definition and Methods). The main point of Product Advertising is to bring awareness about the product. Some Product Advertising examples are: Television, Mail, Websites, Social media, radio, print and many more.

Corporate Advertising is advertising that is more for public relations than sales promotion. (Business Dictionary ) The objective of Corporate Advertising is to build a good reputation and image for the firm or company.

Direct Response Advertising is advertising to get an immediate response from a consumer. The advantage of using this type of advertisement is that instead of selling to consumers, you can use retail or direct number to call. Some examples of Direct Response Advertising are: Social gaming, online magazine, live broadcast of event, blog stream and anymore more (Direct Response Marketing Examples, 2013).

Financial Advertising is advertising of businesses and services who are in the financial industry. Some examples of financial businesses/services would be banks, loans, mortgages, and investment companies (Cambridge Dictionaries Online).

Competitive Advertising is a type of advertising where a product is competing with another product that is either indirect or direct comparison. Competitive advertising is also called comparative or comparison advertising (Competitive Advertising).

Works Cited

(n.d.). Retrieved from Business Dictionary : http://www.businessdictionary.com/definition/corporate-advertising.html

(n.d.). Retrieved from Cambridge Dictionaries Online: http://dictionary.cambridge.org/dictionary/business-english/financial-advertising

Competitive Advertising . (n.d.). Retrieved from Business Dictionary : http://www.businessdictionary.com/definition/competitive-advertising.html

Direct Response Marketing Examples. (2013, December 20). Retrieved from KingStar: http://www.kingstar.tv/direct-response-marketing-examples-list

What is Product Advertising: Definition and Methods. (n.d.). Retrieved from Study.com: http://study.com/academy/lesson/what-is-product-advertising-definition-methods-examples.html

10 Steps to check if your Advertisement is Effective

Here’s a list of steps to find out if your advertisement is good or bad: (Evaluating your advertisement)

1)   Is the advertisement focused on communicating your community’s promise?

2)   Does the advertisement make you want to learn more?

3)   Do you feel rewarded for having invested the time to read the advertisement?

4)   Is the advertisement distinctive so you’ll stop to read it?

5)   Does the idea focus on the benefit of your community’s promise?

6)   Is the advertising idea meaningful to your target audience?

7)   Does the advertisement make you think AND make you feel something?

8)   Is there drama in the advertisement that brings the benefit to life?

9)   Does the advertisement visualize the benefit?

10)                 Does the advertisement include an authentic reason to believe the benefit will be experienced?

With doing this check list of questions, it will help you be prepared for your advertisement to be noticed and effective and will make your company and product/service successful.

Works Cited

Evaluating your advertisement . (n.d.). Retrieved from The Burghard Group: http://strengtheningbrandamerica.com/blog/2012/05/evaluating-your-advertisement/

Examples of Bad Advertisements:

Bad Advertising:

A good advertisement catches the attention of people with good outcomes. There are many concepts that make up a good advertisement but without these outcomes it can create a bad advertisement. Some things that create a bad advertisement are: (Voon Ann, 2012)

• ·       The ad isn’t believable
• ·       The ad is to long and draggy
• ·       Not creative
• ·       False and Misleading message
• ·       Violence and obscene
• ·       Sexist

When the ad isn’t believable, it can cause false advertisement and complications. When the ad is too long and it drags on, it won’t catch the attention of people and won’t want to become consumers to the product or company. The same situation for if the ad isn’t creative, consumers look for creative products and also creative advertisements, its shows a lot about the product and company. False, misleading, violence and sexist messages are the wrong thing to put or advertise on an ad, it can cause people to have a different understanding of the ad and their lifestyle. The main point is to create an advertisement that will have a good outcome on people and create them so it will attract people to be interested in the product.

Works Cited

Voon Ann, N. Y. (2012, October 31). What makes a Good or Bad Ad. The Power of Advertising .

Examples of a good Advertisement:

What makes up a good Advertisement?

There are many different types of advertisements all over the world. Some ads are in magazines, billboards, and bus stops, on TV, on the Internet, newspapers, and so many more places. But why do people notice these ads? There are many things that make up a good advertisement. Some of the components are:

• ·      Easy and memorable to be recalled
• ·      Provides quick information
• ·      Catches the viewers attention
• ·      Stick to your target market
• ·      Strong visuals
• ·      An effective headline

For an effective advertisement, do not have lots of information on the ad, without all the information the viewer can see the main point of the advertisement and allows room for the message to get their attention and connect (What makes a good ad? , 2015).  The point and message of your ad has to be short and catchy. The viewers will most likely only be attracted to the ad for a couple of seconds (being on billboards, radio, etc.) which means the ad has to catch the viewers eyes and be able to be understood quickly. There are many different ads out there. Where ever you look there’s an ad. Be creative and create an ad that people will be drawn too, if your ad is noticeable, the viewers will soon turn into consumers to your product or service. With doing all these steps, you will have a successful advertisement and will increase the probability of your company being successful as well.  

Works Cited

What makes a good ad? . (2015). Retrieved from AGAMA Advertising : http://www.agamaadvertising.com/index.php?option=com_content&task=view&id=95&Itemid=120